Where do we even begin with our Love Struck London Campaign? Our love affair with London began back in November 2016, while the creation process of Love Struck was still at its early stages. One Spring evening about 1 am, I got an email from Suzie at Knot & Pop inviting us to attend a bridal showcase in March 2017, at the gorgeous Town Hall Hotel in East London. (Yes I check my emails ALL the time, and yes I don’t sleep) Our dresses have never travelled that far before, but the idea of travelling with my own designs is so romantic. Everything just seemed perfect, a chance to showcase our gowns to UK brides and the opportunity to photograph Love Struck in London.
The collection symbolize romance and freedom by the use of light and vintage inspired bridal separates for the modern day bride. It represents freedom and love quality. Our bridal separates allow brides to layer complimentary pieces, to inject her personal style into her wedding day look, encapsulating the concept of liberty in all forms.
Following a long twenty four hour plane trip from Melbourne to London, being able to see the creation of the Love Struck campaign shoot was a luxury. The streets of London were the location we chose for the shoot, not only because of the picturesque grounds but also because of their recognition in marriage equality.
We were fortunate enough to have Jason Williams photograph the collection. Not only had he nailed the brief, an intimate elopement of two modern day lovers. His photos also seamlessly incorporated the beautiful city colors while allowing the details of our gowns stand out.
We were also given the pleasure to have the gorgeous Town Hall Hotel in East London as our indoor venue. Being a Melbourne based designer, we usually shoot in places with raw and rustic themes. However, this time around it was much more monochrome and darker compared to our previous style shoots.
Working with a team of talented and friendly people will always guarantee a good outcome and, more importantly, a lovely experience. The atmosphere was relaxing, yet professional when needed to be. Makeup artist Birute Thomas and hair stylist Zoe Kramer did an amazing job preparing the models for the shoot. The result was nothing less than what we would like to call art.
Our new Love Struck collection includes wearable and minimalist separates, which can be easily paired with the previous Wild Romance collection. We encourage brides to step outside the traditional wedding idea and choose something that emulates their personality and character.
Thank you for your endless inspirations and an unforgettable trip London, we promise our dresses will come back soon.
CJ x.
